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The chocolate cookie with Vanilla fill mix is one of giant Nestlé's most successful formulas. Negresco redesigned it’s traditional logo and my aim was to present it in a fun and interactive form to their target audience - youth.

Intro interface design


Storyboard for the Flash animation inspired by the traditional slogan of the brand "Negresco justifies everything."

Website interface design


After a few hours staring at the slightly oval graphic, I began likening it to the toy "Genius" - a great hit from the 80’s. As I had the word "interactivity" in mind and the mission was to present the new logo to the public I thought to myself: The menu is the site's actual logo!

Sao Paulo, BRA
Comissioned by
Publicis Salles Norton